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Case Study
3D Video Enlarger
Overview
The Holiday season for any e-tailer is an extremely volatile time to sell anything online. This past 2019 Holiday season, Shadowbox managed the advertising campaign for a general store selling a smartphone accessory, and helped generate just under a half million dollars, in only 40 days!
Metrics
Time Span = 40 days
Gross Sales
$
0
COGS
$
0
Advertising
$
0
Net Profit
+ $
0
(
0
)%
Marketing
Facebook Advertising is one of the most powerful advertising platforms available. Shadowbox’s approach included:
- Using different bid strategies to scale and uncap multiple campaigns until reaching our benchmark ROAS
- Rotate different creatives every 2-3 days (Videos, Photos, GIFs, etc)
- Split Test Different targeting specifics
- Make bid adjustments to demographics, devices, and locations to remain efficient with our spending
- Testing ad copy and keyword types to leverage that information for scaling revenue and increasing impression share
- Testing numerous CBO strategies
- Custom Checkout Page Integration
