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Case Study
Stardust diffuser
Overview
COVID-19 has accelerated the digital ecosystem’s relevance to everyday life like never before. Selling DTC (Direct-To-Consumer) products online are no longer the way of the future, however the way of life as we know it now going forward. During the beginning of March, Shadowbox Media was able to generate $225,000 in sales over the course of a month selling one simple household product!
Metrics
Time Span = 30 days
Gross Sales
$
0
COGS
$
0
Advertising
$
0
Net Profit
+ $
0
(
0
)%
Marketing
Facebook Advertising is one of the most powerful advertising platforms available. Shadowbox’s approach included:
- Using different bid strategies to scale and uncap multiple campaigns until reaching our benchmark ROAS
- Testing ad copy and keyword types to leverage that information for scaling revenue and increasing impression share
- Make bid adjustments to demographics, devices, and locations to remain efficient with our spending
- Testing numerous CBO strategies
- Custom Checkout Page Integration
